Belgian webdesigners from Black Lion said 'to hell with gin' and decided to make genever instead. A very modern tasting genever, that is or genever 2.0, as they call it. Dust was born. Also you need to know that "dust" is actually a Flemish dialect word for "thirsty".
The story starts when a web design company named: Black Lion moves its offices to an old grain distillery in Kortrijk. A new name, a new building, a fresh start. So they decided to celebrate this appropriately. At first they wanted to make their own gin, but they realised soon that there’s probably one too many gins on the market today. No shit Sherlock. If you still want to make a gin these days you better make sure it is better than very, very good.
So genever it was going to be. Why, you ask? Well, because it is the much richer grandfather of gin of course and because genever is starting to attain a substantial amount of “hipster cool”, especially in the States. Aaaaand besides waffles, sprouts and chocolate it is one of our national delicacies of course. The next thing they needed was a master distiller of this delicacy and soon they found Patrick Van Schandevijl of De Moor Distillery, famous for his Dirk Martens malt wine, genever, ‘korenwijn’ and ‘roggewijn’. His genever, by the way, is already distributed in the States under the name of Diep9.
And then there was “Dust”. It comes in a very nice black, modernised earthenware genever jug (500ML/38%ABV). Dust is created through the combination of 2 malt wines: a) a double distillate from barley, wheat, malt and rye aged for one year in used oak casks and b) a double distillate made 100% from malted barley, aged for more than 2 years on used French oak casks. This mixture was enriched by botanicals typically used in today’s gins: juniper (duh!), coriander, angelica, lemon peel, cinnamon, licorice, cubeb pepper, grains of paradise, iris, cardamom, orange peel, cumin, nutmeg and aniseed.
The result is another miracle of balance by Patrick Van Schandevijl. It is at the same time fresh, citrusy, peppery and on the other hand deep, rich and malty. Delightful to drink neat or over ice, but also works very well in cocktails (we made a very yummy Martinez with it). So, tired of gin and tonic, but still thirsty? Get Dust!
More info: www.dustjenever.be