Today marks the start of the Negroni week. That means that until the 12th of June every Negroni consumed in the bars that volunteered for this project will result in 1€ going to a good cause. Besides that the Negroni is starting to burst out of craft cocktailbars and high end speakeasies straight into dive bars and even living rooms again. The Negroni is an immortal classic and we love it.
Gin has a day (World gin Day), Negroni’s got a week! An entire week from the 6th to the 12th you can drink Negronis and support a good cause at the same time. It’s perfect, I can imagine it already: “Now Honey, I know it’s 2 AM, but it’s for a good cause!”.
Seriously now, it i s already the fourth edition of this project and it is doing great. The first time in 2013 exactly 100 bars signed up to join the project, last year however in 2015, no less than 3533 bars joined the ranks. If you’d put that on a graph you’ll be painting the ceiling! 321.000 dollars were collected in 44 countries, that’s a lot of Negronis. And whether you believe it or not, our small country Belgium, scored number 5 regarding the number of bars joining the project. This week 41 countries registered to join and I am sure Belgium will do its best to toast to the “count”.
I don’t know how to describe it, but if you look at it (in Belgium), the Negroni is kinda like a “sniper hype”. A silent trend. Which is good, I think. More and more people know what a Negroni is and – very important – know how to make one. It has found its way into people’s houses again and that’s great. You know, you don’t have to be a tattooed master mixologist startender to make a decent Negroni. It’s actually quite failsafe: equal parts of gin, red vermouth and amaro (Campari). And it’s a modular recipe (aren’t they all) you can substitute almost anything with anything else as long as you have a spirit, amaro and vermouth combination. But it’s not like the G&T roller coaster hype, ordering you to put a plethora of extra botanicals in your glass, you know, as a “garnish”, or just making a f***ed up vodka and selling it to you as a gin that’s made for tonic… No, the Negroni hype is more modest, humble and real. It is a great way to dive into vermouths, amaro and the better gins.