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First Belgian Bitter launched by Biercée Distillery

Belgians like their bitter they say, I say Belgians like everything. True, we love cacao, coffee, endives, sprouts, hops and others but we're also quite fond of our stew and fries, our waffles, genever, anything really. But what if some crazy Belgians said to each other: "what would happen if we put all the bitter stuff we liked into one bottle"? At Biercée distillery they don't back down from a challenge and said: " we can do that"! The result is a delicious "wolf in sheep's clothing": Biercée Bitter, the first Belgian Amaro.

What’s an Amaro

“Amaro” means bitter in Italian and refers to a certain type of herbal liqueur, namely – you guessed it – a bitter one. Traditionally people drank it after a heavy meal to help digestion. And in Italy where your dinner lasts from 17:00 till 02:00 this can be very helpful sometimes.

Is it vermouth

Well yes and no. Amaro can be made with neutral spirit, brandy or wine. When it is wine based it’s often called amaro vermouth, as is also the case with any (very) bitter tasting vermouth. Also vermouth was often taken before dinner (or between) and amaro after dinner… or between dinners depends on how you look at it of course. This kind of culinary confusion quickly led to some very famous cocktails like the Americano, Negroni and others. Which means that vermouth in combination with an amaro is truly a wonderful thing.

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Everybody knows at least one amaro

Yes, Campari, the red temptress. But there are countless others like Fernet Branca, Cynar, Averna, Aperol, Montenegro, Martini Bitter, etc, etc…

Fernet is actually kind of a subspecies of Amaro of which Branca is probably the best known.

Biercée Bitter

The  idea must have been something like, look we all like chocolate, coffee and endives let’s try to put it all into one bottle and they kind of nailed it. Apparently Belgian endives were a great inspiration and they really tried to make that work, but had to let go in favour of the fruitiness.

Let’s have a look at it. As always with Biercée the design is awesome, I think. Tall, slender bottle, nice art nouveau logo and a fun “see-through-the-bottle” back print (these are quite popular lately, aren’t they?). There are two different bottles: one has a wolf and the other a doe (a female deer). It’s really very nice, less is more, an elegant bottle, a relaxed bottle as it were.

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Biercée Bitter, Martini Rubino and Copperhead Black Batch make a delightful Negroni.

Let’s have a taste. And here it starts, the aroma is not what I expected, it smells like candy and flowers, you know things you don’t associate with bitter. It makes you think of ‘sweet’. That is also what happens first when you taste it. You taste the red fruit first, raspberries and cassis, quite sweet. And just when you think what the hell is this, it changes. Citrus comes through and makes it more and more bitter and drier. Just what you wanted. The whole experience is a continuous flavour explosion in your mouth with a very long after taste. It’s like a wolf in sheep’s clothing, first deceptively sweet and then bitter and dry.

It works like a dream in Negronis, Americanos or Spritz. You can even drink it neat over ice with an orange zest. Cocktail Nation approved!

Cheers!

 

 

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